Airbnb — Tiktok Campaign

Airbnb wanted to win some hearts over and wanted to explore TikTok, a platform they were unfamiliar with to do so. So we created a creator-led program that took the latest jokes and trends on the platform and turned them into lists for open Airbnb rentals. 

As Art Director, I ideated jokes, potential list topics, sourced images, and established the brand/design direction for how Airbnb showed up on this new platform.

Role: Art Director