Altior—Brand Identity
Altior is a fake cannabis cafe and dispensary offering customers an innovative customer experience. Not only do they curate the most prominent cannabis genetics, they also offer patrons an infused dining service to experience cannabis in new and exciting ways.
In the wide landscape of cannabis branding that appeal to a "stoner stereotype" we sought to position Altior as a standout in the space appealing to a more sophisticated and tasteful consumer.
Altior, an elevated experience, redefines cannabis consumption into an ambiance that exudes timeless luxury. Our approach to the visual identity was to merge 'tradition', typically associated with high craftsmanship, with a modernist simplicity that creates a contem porary appeal.
This identity features thinking for both their brick and mortar location as well as social and digital applications.