BeatsByDre—Studio 3 VFX Campaign

To show how the the latest line of Studio 3 headphones made us feel, and to shine a light on their iconic and beautiful design, we tapped four visual artists on TikTok to create worlds that represent each color way of the headphones.

My role was to indentify rising VFX creators on Tiktok who had unique styles and that fit the brand’s criteria. I ideated ways in for the partnership, and collaborated with each creator to develop concepts within their capabilites and that represented the product colorway in unique ways.

Client: Beats
Agency: Rosewood Creative
Role: Art Director
2023