BeatsByDre—TikTok Pilot

We launched an experimental TikTok campaign that took creator partnerships to a whole new level.

To break through on TikTok, we leaned into the bold tone of Beats and Gen Z’s appreciation of self awareness. We invited 6 creators to make self-referential ads for Beats that poked fun at the typical overeager partnership approach expected from influencers.

I had the pleasure to identify these comedic personalites on TikTok and work directly with them to develop concepts and video edits that would fit in our direction and messaging. 

Client: Airbnb
Agency: Rosewood Creative
Role: Art Director
2023