Cash App — Creator Summer

For Cash App, our team was tasked with driving awareness and adoption of the Cash App Card through an exclusive, performance-based social media ad campaign. Operating entirely in the paid social space, our goal was to create thumb-stopping, platform-native content that both entertained and educated viewers on the card’s unique features.

We sourced a diverse roster of visually inventive, comedic, and high-engagement content creators whose styles aligned with Cash App’s brand voice. For each creator, we developed tailored concepts that integrated key product benefits seamlessly into their natural content style, ensuring authenticity while maximizing ad performance.

Leveraging social media best practices—such as rapid visual hooks, clear CTAs, and platform-optimized storytelling—we produced a series of engaging, feature-forward ads designed to convert attention into card sign-ups. The result was a campaign that merged entertainment with utility, effectively positioning the Cash App Card as both a financial tool and a lifestyle accessory.


Client: Cash App
Agency: Rosewood Creative
Role: Senior Art Director
2025