FIAT 500e: Italy In America

To celebrate Fiat’s first ever, all-electric vehicle in the U.S., we developed a 360° campaign featuring Giancarlo Esposito and Spike Lee. 

This integrated campaign centered around a hero 60 directed by Spike Lee himself and featured over 10 platform-specific extensions all while promoting specific features of the vehicle.

My role as Art Director was to ideate and direct the editing of the social extensions, assist the VFX company in the hero spot VFX, select hero photography and thumbnails for the campaign.

Client: Fiat
Agency: Rosewood Creative
Role: Art Director
2024

 
Hero spot: “Italy In America”



Campaign teaser

 
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Social extentions