Sony Pictures—Bullet Train
Role: Art Director
The filmmakers behind Sony’s Bullet Train asked us to activate their film on TikTok. So we put one of the film’s side characters, a nameless mascot, front and center.
We took this side character from the film and developed them into a full TikTok personality from scratch, serving as the spokesperson for the film on the Gen-Z-dominated social platform.
Within three days of boosting, the follower count for @MomomonOfficial grew from:
︎ 1k to 14k followers.
︎ 75k Followers to Date
︎ 12% Engagement Rate to Date
︎ 73k Average Views
︎ Top Performing Channel Post
Creating a TikTok account for Sony’s biggest summer blockbuster.
Role: Art Director
The filmmakers behind Sony’s Bullet Train asked us to activate their film on TikTok. So we put one of the film’s side characters, a nameless mascot, front and center.
We took this side character from the film and developed them into a full TikTok personality from scratch, serving as the spokesperson for the film on the Gen-Z-dominated social platform.
Within three days of boosting, the follower count for @MomomonOfficial grew from:
︎ 1k to 14k followers.
︎ 75k Followers to Date
︎ 12% Engagement Rate to Date
︎ 73k Average Views
︎ Top Performing Channel Post